The Challenge
A fashion e-commerce brand spending $20K/month on paid media with inconsistent ROAS between 1.1–1.6 and no clear attribution model.
The Strategy
Full funnel audit, pixel restructure, creative testing framework, and audience segmentation overhaul. We identified that the brand was running bottom-of-funnel campaigns to cold audiences with no top-of-funnel support.
The Execution
Rebuilt the full paid media structure across Meta and Google: awareness layer with video creative, consideration retargeting, and dynamic product ads for conversion. A/B tested 40+ creative variants over 6 weeks.
The Result
ROAS climbed to 4.2× within 8 weeks. Monthly ad spend scaled to $45K while maintaining efficiency. Revenue grew 3.1× year-over-year.
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