The Challenge
A premium real estate developer entering a saturated market with no digital presence, no brand identity, and a 60-day launch deadline.
The Strategy
We built the brand identity, content system, and social presence from scratch — positioning the project around exclusivity and long-term value rather than competing on price.
The Execution
Full brand identity development, social media setup and management, daily content production, community seeding, and an organic + paid hybrid launch strategy across Instagram and Facebook.
The Result
The project sold 40% of available units within 90 days of launch. Social following grew to 12,000 within the first month, and cost-per-lead dropped 65% by week 8.
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