The Challenge
A premium restaurant group with 3 locations had a stagnant social media presence — sporadic posting, low engagement, and no coherent visual identity across platforms.
The Strategy
Developed a signature visual style and content system that made each dish look like a fashion shoot. Built a content calendar around the restaurant's own seasonal menu and storytelling moments.
The Execution
Monthly content shoots, daily posting cadence across Instagram and TikTok, Reels production, community management, and strategic collaborations with local food creators.
The Result
Combined social following grew 280% in 90 days. Average engagement rate reached 8.4% (vs 2.1% industry benchmark). Three new locations reported that customers specifically mentioned discovering them through social.
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