The Challenge
A B2B SaaS startup needed a marketing website that could convert high-intent visitors into demo requests — their existing site was built on a generic template, loading in 6+ seconds, and converting at 0.8%.
The Strategy
Conversion-focused website architecture: clear value proposition hierarchy, frictionless demo request flow, and performance-first build. Design system built to support rapid A/B testing of key conversion elements.
The Execution
Next.js + TypeScript build with custom animation system, CMS integration for blog and case studies, multi-step demo request form with qualification logic, and full analytics instrumentation.
The Result
Lighthouse performance score of 97. Average load time of 2.1 seconds. Demo request conversion rate improved from 0.8% to 3.4% within the first month post-launch.
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